Celebrate Black History Month. Support Local.

Discover How Buy Black NB is Empowering Local Communities

If you’re looking for ways you can support local during Black History Month, we’ve got you covered! You’ll get to feel like you are contributing to your community in a meaningful way. This Black History Month, we’re highlighting Buy Black NB, an online platform dedicated to discovering and promoting Black-owned businesses throughout the South Coast. Buy Black NB’s founder and director Justina Perry wanted to find an easy way to support small businesses, promote job creation, and celebrate Black culture.


Inspiring Roots

In June of 2020, Justina Perry could not just sit there throughout the wrongful suffering due to the impact of the coronavirus and its economic fallout. Many people of color have been denied access to federal aid programs like the Paycheck Protection Program at higher rates. At the time Perry was furloughed and felt compelled to support her community head on. Her inspiration came from a daunting statistic that predicted that 40% of Black-owned businesses wouldn’t survive the pandemic. She knew that the South Coast didn’t have a directory of Black-owned businesses. She modeled Black business listings that were already circulating on a national level.


Building the Foundation

Despite not even having a laptop or Webcam when she started, Justina Perry overcame the odds and pushed on to create her platform from scratch. She knew that overcoming some technical difficulties was all worth uplifting her community to create the Black economic empowerment! Buy Black NB does not charge a fee to be featured. Its number one goal is to connect consumers with her beloved Black-owned businesses.


Empowering Small Businesses

Here are just a handful of amazing businesses that Justina highlights here:


Alison Wells Fine Art Studio & Gallery – New Bedford, MA –

Wells is a Trinidadian artist whose artwork has been exhibited in galleries and museums across the US, the Caribbean, and Europe. New Bedford has been her home for the past 17 years. She is inspired by New Bedford’s rich architecture, fishing harbor, and heritages, giving her plenty of imagination to meld her Caribbean muses with the American twist.


Always in Bloom – Marion, MA –

Stop in for one-of-a-kind gifting options like custom made boxwood trees and wreaths. This local shop out of Marion, Massachusetts brings a little extra charm for that special someone. Sharon Monteiro and her team of talented designers have created unique and captivating floral arrangements that are sure to dazzle!


Celia’s Boutique – New Bedford, MA –

From clothing to jewelry and accessories, Celia’s has everything you’ll need to be stylish this year! Her catalogue is available online and in stores ranging from pom-pom hats to unique earrings. 


Ultimate Potential CBD

Tap into the wonderful benefits of CBD. This extract provides relief for chronic pain, anxiety, inflammation, and depression. Ultimate Potential is dedicated to bringing you the safest and cleanest experience while using their premier products. All products are made locally. With an array of choices ranging from edible honey, muscle rubs, to CBD bath bombs you’ll be sure to unwind and feel refreshed!


Kinks Hair Care

Kinks Hair Care is a vegan, all natural, handmade cruelty free Black-owned beauty brand. Proven to untangle and manage even the kinkiest of hair textures! Passionate and dedicated to providing the highest quality ingredients, while also educating customers on how to treat and style their kinky hair types. Embracing your hair texture is Kinks number one priority!



Specializing in high-quality and faith-inspired apparel. This unisex brand, “For Our God Only,” has a very special meaning to its owner. After being diagnosed with a medical illness, the owner continued keeping faith from her childhood in Fogo, Cabo Verde. Throughout her time of treatment to a life threatening condition, she created this brand to embody this faith and hope.


Black in Business

Looking for more ways to support? Come join Justina Perry for her online event in the first of a series called ​Black In Business that aims to highlight and support Black entrepreneurs and aspiring business leaders. With HERstory, we invite everyone to join in celebrating Black Women role models and to enjoy women-led and focused discussions. Rayana Grace of the New Bedford historical society will be co-hosting the event with Justina. 


Meet the Speakers:

Samia Walker

Celia Brito, Tanya Alves, Cynthia Rose of Celia’s Boutique

Lori Gomes of Beauty Union

Iva Brito 


This dynamic team of women entrepreneurs are drawing from a collective wealth of business experience and a shared passion for supporting women of color and their businesses. Come listen to their stories of how they have worked towards, successfully navigated, and sustained their own businesses. This online event takes place on February 25th. Register today!

If you’re interested in submitting a Black-owned business to be a part of the Buy Black NB registry, please contact Justina here! If you are a business owner in need of resources for your company, check out this page of the Buy Black NB website. And don’t forget to follow Buy Black NB! 

FB: https://www.facebook.com/BuyBlackNB/ 

IG: @BuyBlackNB